November 23, 2004
SaskEnergy's 11 year-old Recycling
Project Becomes a Legacy
In a community-minded move, SaskEnergy
today handed over its highly successful 11 year-old warm
clothing program, the SaskEnergy Share the Warmth
Recycling Project, to the citizens of Saskatchewan. The
move is aimed at creating a legacy of giving through "official
permanent Share the Warmth depots" around the
province and an awards program for schools that remain
involved with the project.
SaskEnergy started the Recycling Project
in 1994, running it as a one-day project in Regina
collecting clothing from the public in malls across the
city. That first year the project collected 20,000 warm
clothing items, or "warm fuzzies," which were
distributed to people in need with the assistance of the
Regina United Way.
Since then, the project has taken on a
provincial presence and has collected 750,000 warm
fuzzies. SaskEnergy has also won provincial and national
awards for the project, including the prestigious 'New
Spirit of Community Award' from Imagine Canada in 2000.
"The SaskEnergy Share the Warmth
Recycling Project has been an integral part of our
community investment program at SaskEnergy for the last
11 years," said Leslie Gosselin, Manager of Advertising
and Community Relations, SaskEnergy. "However, we are
also a socially responsible and community-minded
company. This year SaskEnergy recognized that the
Recycling Project does not belong to just us anymore.
This project has become larger than any one company, and
it now belongs to the citizens of this province - for
they are the real reason the project has been so
successful for 11 years. So, today is an exciting and
historic day for SaskEnergy because a project that we
created will become a legacy project for the people of
the province - both for those who give and for those in
This year, 100,000 sweaters, toques,
mittens, scarves and blankets were donated and
distributed throughout the province. Donations can still
be dropped off at the Regina Food Bank, the first "official
permanent Share the Warmth depot" in Saskatchewan,
located at 2201 - 1st Avenue, Regina.
"The Share the Warmth program has spread
a great deal of warmth throughout the province since its
inception," said Wayne Hellquist, CEO, Regina & District
Food Bank. "We applaud SaskEnergy for their innovation
and for caring about those throughout the province who
receive warm clothing items. The Regina & District Food
Bank is pleased to become the first official permanent
Share the Warmth depot in the province and we will
endeavor to carry on the tradition of the program.
Becoming an official permanent Share the Warmth depot
also fits with the mandate of the Food Bank, which
focuses on helping those in need in many ways possible
in addition to the provision of food."
Since 1997, important participants of
the Recycling Project across the province have been
schools. To keep schools involved in this important
project, SaskEnergy will combine participating schools'
efforts with its new annual Global Youth Service Day
Awards. To this end, SaskEnergy has designated Thom
Collegiate in Regina as its 'Champion School' to lead
the project into the Centennial year.
"Thom Collegiate was the first school on
board with the Share the Warmth Recycling Project in
1997 and we're proud to be the Champion School for the
project as we move into the province's Centennial," said
Paulette Hubbs, one of the teacher organizers of the
project at Thom Collegiate. "SaskEnergy is an
outstanding community citizen and our staff and students
think creating a legacy for the province out of the
Recycling Project is not only a brilliant idea, but a
corporately responsible one as well. We know first-hand
how much time and effort it takes to organize just one
school and a few thousand sweaters. Imagine over 450
schools and groups donating a total of 100,000 sweaters
every year to sort and distribute! SaskEnergy has truly
been amazing taking on this project year after year."
Over the next year, SaskEnergy will be
approaching community organizations across the province
to become "official permanent Share the Warmth depots."
To become involved as a depot, or to learn more about
the program, visit:
www.saskenergy.com or call the SaskEnergy Share the
Warmth line toll free at 1-866-409-9770.
For further information, please contact:
SaskEnergy Corporate Affairs
Regina & District Food Bank